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The myriad of potential outcomes from the lower oil price for smaller and larger oil companies demonstrates the complexity of the decision-making for such companies.
The options that exist and the consequences of making the wrong investments for the future by misjudging how events might occur, suggest that taking actions based on the most important factor, that is oil price volatility, might be the most rational. If one assumes the volatility remains for a considerable period, then cost reduction for the foreseeable future becomes the most important tactic.
Read this interesting article on Oil and Gas Technology about the impact the oil price drop is having on the shape of the industry.